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Why Sainsbury’s is taking fibremaxxing to the masses
By Cara Houlton2026-06-09T15:40:00
Sainsbury’s relatively simple packaging change could very easily go under the radar, but it’s also a significant move that has the potential to make a huge difference
Healthy eating has never been so complicated, with social media creators and experts delivering a never-ending barrage of conflicting advice about everything from functional wellness and high-protein diets to gut health and fibremaxxing.
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