The nutrient profiling model has always been a bit of a blunt instrument. The Grocer’s 2007 Weigh It Up campaign successfully lobbied to allow a number of exemptions for the likes of milk, raisins, honey and olive oil. But there are still anomalies: for example, did you know Itsu’s Crispy Seaweed Thins are HFSS, despite containing only 24 calories and 0.1g of salt (p28)? Thought not.