A festival has raised £250k for the charity Grocery Aid.
Barcode Festival, which took place on 28 June at Hawker London, was attended by more than 1,600 professionals from the grocery and fmcg industries. It offered games, interactive demonstrations from the likes of Levi Roots and Ainsley Harriott, food and drink stalls and music from artists such as Kaiser Chiefs.
The event was hosted by Grocery Aid, which helps people formerly or currently in the grocery industry who need additional support such as financial guidance or crisis grants.
“We always hoped that Barcode was going to be a game-changer for the charity, but the end result has exceeded my expectations, bringing colleagues together in a way I have never seen before,” said Steve Barnes, chief executive of Grocery Aid. “I could not be prouder of our industry for their amazing support and my team for the flawless execution.”