Tesco trading and commercial director Richard Brasher is being tipped to succeed Tim Mason as marketing and property director.
Analysts have put Brasher’s name at the top of a list of possible candidates when Mason moves to the US to run Tesco’s new business venture - a c-store format on the West Coast similar to Tesco Express (The Grocer, February 11, p6).
Analysts said that although Tesco remained adamant in a conference call last week that Mason
would continue to retain control of marketing from the US, this seemed unlikely.
And they said that the person most likely to step into the role would be Richard Brasher.
One analyst said that Brasher was the “odds-on favourite”. “I would even tip him as an eventual successor to Sir Terry Leahy,” he added.
Brasher took up the role of commercial and trading director in March 2004, replacing John Gildersleeve. He was formerly head of non food commercial activities and joined in 1983 from Ranks Hovis McDougall.
Analysts also speculated that Mason’s new role could signal that Tesco’s plans in the US were more ambitious than they were letting on.
One analyst said: “There is no way that Tesco would take an individual of Mason’s gravitas out of the core business if the extent of their ambitions in the US was a mere £250m a year.”
>>p34 Stars in his eyes
Warren Buffett, the largest shareholder of the Coca-Cola Company, is leaving the soft drinks giant in April after 17 years. Buffett has been a board member at Coca-Cola since 1989 and his company Berkshire Hathaway holds an 8.4% share in the group. Buffet said that he was leaving to spend more time at Berkshire Hathaway.

John Hughes, MD of Dalehead, has been made a board member of the British Pig Executive. Hughes, who has been MD of Dalehead since 1999, having joined in 1973 as a livestock buyer, replaces Ashley Bowes who has completed his term.

Wine shipper John E Fells and Sons has appointed Colin McKenzie as CEO. McKenzie, who takes up his new role immediately, was previously director of finance at John E Fells. He replaces Victor Bowie who is leaving the company.
Beth Brooks
buffett bows out
on the bpex board
fells CEO