Anheuser-Busch European Trade trading director Brett Marshall is joining Virgin Cola as sales director. He will focus on developing a new sales structure for the brand, building teams to sell into multiple, convenience and impulse, and on-trade channels. Marshall said the move would allow the company to offer the support customers in each channel required. Alysson Lilley, group product manager at l'Oréal, has joined as head of marketing. She said she would continue to help Virgin "bring innovation to the market". {{TRAINING & DEVELOPMENT }}