Innovative packaging for fresh cream will transform it from a commodity into a luxury item, driving category growth, according to Arla Foods UK.
Now going into the multiples, new-look pots are made from rigid material, feature colour-coded labelling, eye-catching photography and recipe ideas.
The pots also incorporate a see-through ‘visi-strip’, which enables consumers to check how much cream is left without having to remove the lid.
Simon Stevens, sales director of Arla Foods, which has a 70% share of cream, said: “The original cream pots have been around since the 1940s and desperately needed a change.”
Arla has invested £1.3m at three sites to accommodate the new packaging.
Now going into the multiples, new-look pots are made from rigid material, feature colour-coded labelling, eye-catching photography and recipe ideas.
The pots also incorporate a see-through ‘visi-strip’, which enables consumers to check how much cream is left without having to remove the lid.
Simon Stevens, sales director of Arla Foods, which has a 70% share of cream, said: “The original cream pots have been around since the 1940s and desperately needed a change.”
Arla has invested £1.3m at three sites to accommodate the new packaging.
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