Asda website

Asda has revamped its website, as have Iceland and Poundland

Asda, Iceland and Poundland have all launched revamped websites this week, showing a common focus to seek out growth online.

Asda’s all-new online food shopping website - - features a more intuitive and clearer design, and is noticeably faster: the result of a redeveloped content management system, the retailer says.

A new homepage - designed personally by the retailer’s CEO Malcolm Walker – is the major new development on Iceland’s website.

“The idea was to create a clean new ‘reception area’ for the website, with less clutter and movement than before. In particular, it affords easier access to the home shopping site, and has also pulled out all our special offers into a separate page, which we did not have before,” said an Iceland spokesman.

“We have also added a new page on our food testing results - and a new holding page for the Iceland Foods Charitable Foundation, which we will be developing further in the coming months.”

Poundland’s new website, while visually similar to its predecessor, has been sharpened up with a new content management system and a cleaner layout, Poundland’s head of online and ecommerce Paul McDermott told The Grocer. It has also been aligned with Poundland’s new in-store marketing strategy.

The retailer was also keen to optimise the site for mobile and tablet users as it is experiencing 100% year-on-year in growth of users to its sites from tablets, it said. Between 30-35% of visitors to the site now come from tablets, McDermott added.