Asda has ramped up the roll out of its jewellery departments to offer shoppers prices up to a third less than in the high street in time for the christmas rush.

Eight new departments will be opened by the end of November to bring the total at Asda stores to 107, said Asda’s business unit director David Miles.

The range available includes a 1,500-item selection of gold, silver and diamonds, as well as designer and fashion watches, plus custom jewellery.