Sainsbury has once again teamed up with Noon Products and one of London's leading restaurants to extend its Bombay Brasserie premium range of Indian ready meals.
The brand, which first entered Sainsbury's last year in the shape of a meal kit for two, has now grown to include 14 curries and side dishes, all of which went on sale this week. They will be available in more than 300 stores across the UK.
The new range has been developed by Noon Products and chefs from the Bombay Brasserie, which numbers Tom Cruise, Macy Gray and Will Smith among its customers.
Noon Products chief Sir Gulam Noon said his company had worked very closely with the restaurant's chefs to ensure all the dishes were produced to restaurant standards. He added spices for the dishes were imported from areas across India to accurately reflect the authentic flavour and the complexity of traditional Indian food.
Dishes include Bombay Brasserie's signature Raga chicken, a mildly marinated chicken in a korma style sauce flavoured with green peppers, cardamom and mace, regional dishes such as lamb jardaloo, and tandoor cooked naan and garlic and coriander naan.
Sir Gulam said: "Shoppers at Sainsbury who live outside London and are unable to visit Bombay Brasserie will now be able to create their own Bombay Brasserie at home."
Sainsbury's category buyer Michael Simpson-Jones said: "Sainsbury is the leading supermarket in the Indian meal sector and the Bombay Brasserie range will take that sector to a new level."
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The brand, which first entered Sainsbury's last year in the shape of a meal kit for two, has now grown to include 14 curries and side dishes, all of which went on sale this week. They will be available in more than 300 stores across the UK.
The new range has been developed by Noon Products and chefs from the Bombay Brasserie, which numbers Tom Cruise, Macy Gray and Will Smith among its customers.
Noon Products chief Sir Gulam Noon said his company had worked very closely with the restaurant's chefs to ensure all the dishes were produced to restaurant standards. He added spices for the dishes were imported from areas across India to accurately reflect the authentic flavour and the complexity of traditional Indian food.
Dishes include Bombay Brasserie's signature Raga chicken, a mildly marinated chicken in a korma style sauce flavoured with green peppers, cardamom and mace, regional dishes such as lamb jardaloo, and tandoor cooked naan and garlic and coriander naan.
Sir Gulam said: "Shoppers at Sainsbury who live outside London and are unable to visit Bombay Brasserie will now be able to create their own Bombay Brasserie at home."
Sainsbury's category buyer Michael Simpson-Jones said: "Sainsbury is the leading supermarket in the Indian meal sector and the Bombay Brasserie range will take that sector to a new level."
{{MARKETING }}
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