Scoring Points: How Tesco continues to win customer loyalty
Tesco Clubcard is the world's most successful retail loyalty scheme. Launched in 1995, it has transformed the company's relationship with its customers, helping it to become the world's most successful internet supermarket, carve itself a slice of the financial services market and reign supreme in the art of customer relationship management.
In this book, a second edition with contributions such luminaries as CEO Sir Terry Leahy and original Clubcard project leader Tim Mason, authors Clive Humby, chairman of dunnhumby, Terry Hunt and Tim Phillips update us on the history of Clubcard. Tesco emerges as very different to the uncaring monolith of media lore. The company responds to its customers more effectively than any other UK retailer and is fanatical about retaining their business. It's quick to tell them when something goes wrong and, therefore, gains their trust. The book also describes how Kroger, a 2,500-outlet retailer in the US, used Tesco's insights to develop its own loyalty programme. and asks whether, with global retailing's increased popularity, loyalty programmes can be effective everywhere, from the US to South Korea.
Good Food Stories
Author Tony Hodgson says we are at the dawn of a new revolution, where consumers make choices based on ethical principles. His book looks at ethical pricing and animal welfare, which are influencing consumers.
Branding a Store
Retailers are becoming brands in their own right, says author Ko Floor , with big implications for retailers and consumers. "Emotional differences between brands will become more and more important," he says.
The Year of Eating Dangerously
Tom Parker Bowles regales us with tales of ant egg salads, spleen sandwiches, terrifying encounters with the deadly toxic fugu blowfish and bowls of thick, fresh