Budgens is extending its home shopping service to its Kensington store in central London, marking the company's first foray into the capital. Going online this summer, the London Direct service follows trials in Birmingham, Manchester and Liverpool. It is hoped the service, launched last September, will turn over £5m in its first year. Budgens Direct marketing controller Robin McArthur said: "We believe Budgens' strategy of delivering fresh food, friendly service and excellent value, and the highy competitive nature of this service will give us considerable advantages in the home shopping market in London." {{NEWS }}