Imperial Tobacco is setting its sights on the ultra low priced category with the national rollout of budget cigarette line Windsor Blue.
The brand, previously sold under the Co-op label until it was bought by Imperial Tobacco last year, has been extended to five versions - King Size and King Size Smooth (rsp: £3.90 for 20 and £1.96 for 10) and Superkings, Superkings Smooth and Superkings Menthol (rsp: £3.95 for 20 and £1.98 for 10) - with updated packaging and a silver logo.
Roger Batty, national account controller at Imperial Tobacco, said that while consumers were increasingly opting for cheaper cigarettes, many still bought on pack appearance. “The lowest priced cigarettes have lacked a credible brand. Purchase in the first instance is based on the appearance of the pack.”
Imperial Tobacco says the brand will gain a 1.5% share of total cigarettes in the first year.
Leading chilled organic juice brand Grove Fresh is launching a prune variety, a first for UK grocery. On shelf from February (rsp: £2.39 to £2.79 per one-litre carton), it is targeted at over-40s. The Grove Fresh range will be supported by a £1m marketing investment in 2006.

Masterfoods is investing £15m on a print and TV campaign for its Whiskas catfood brand.
Breaking on January 29, Whiskas Expressions looks at the cat/owner relationship.

Medicated skincare brand Clearasil is getting an updated look and two new lines that are aimed at a wider age range - Clearasil Daily Oil Control with green tea and peppermint and Clearasil Daily Blackhead Control with natural sea salt. The relaunch will be backed by a £5m campaign.

TV commercials supporting Nestlé Rowntree’s online consumer promotion KitKash hit the screens this week.

Kikkoman soy sauce is seeing in the Chinese New Year with a print and radio ad campaign this month. With the strapline ‘Our secret ingredient is time’, it plays on the amount of time taken to produce each bottle.
prune first
feline expressions
clean up
kashing in
matter of time