The Save More site, accessed via the society's website and through www.beforeIshop.co.uk, allows shoppers to download money-off coupons. Save More has launched with a £5 off voucher if customers spend £30 or more. Other vouchers include 20p off Oxo cubes and 50p off Ambrosia custard.
"The site will continue to engage our customers with competitions and more exciting offers," said Sean Toal, commercial director of food for The Co-op Group. "It's ideal for families looking to get the most from their food budgets."
However, consumers soon found a glitch. Users can currently win a £250 voucher for Tesco, Asda, Sainsbury's or Waitrose but not the Co-op if they register on beforeIshop.