Courvoisier is being packaged in a gift box for added seasonal appeal.
The pack features a 35cl bottle of Courvoisier VS Cognac with a brandy balloon glass and will be available in Sainsbury's, Asda and Makro for £9.99.
The back of the pack includes details of the full range of Courvoisier products with tips and recipes for making cocktails to encourage consumption through mixing.
"Christmas is an important time for cognac in the UK, and particularly for Courvoisier, which is the top selling brand," said Lisa Smith, senior brand manager for Courvoisier at Allied Domecq. A Christmas gift box with the same design is also available for single 70cl bottles.