Procter & Gamble is set to launch a new feather duster called Flash Dustmaster.

P&G claim that the Flash Dustmaster is made up of thousands of dust-grabbing fibres that reach into every nook and cranny and pick dust up rather than just moving it around.

Flash Dustmaster will be fully supported by a media push, with in-store activity from May and a TV campaign from June.

P&G trade marketing manager Jolyon Hennings said: “The Flasher Dustmaster is an exciting opportunity for both retailer and the brand. The product is well placed for mass appeal to the consumer audience, this will assist retailers to maximise sales and increase profits.”

The Flash Dustmaster will be available to order from April 19 priced at around £2.79.