Ed Bedington
A fresh new look is on trial at one multiple to help boost fresh produces sales.
The fresh produce display has been given a makeover by Southern Co-operatives at one of the society's stores in Portsmouth.
Graphics of green apples have been applied to various surfaces around the area to create more of an impact, from the walls and shelf strips down to the floor.
Marketing manager Ted Merdler said: "We were looking at ways to liven up the fresh produce area, as our emphasis in our smaller convenience stores is on fresh food. The graphics help to get over that fresh image, and it's also cut back on the horrible white space in that area, giving much more impact."
The retailer has used simple black display units, which Merdler said works well: "We tried a lot of different things, but having it in black really helps the greens and yellows stand out beautifully."
The retailer has also paid attention to the floor, with the use of a specialised decorative mat, again using the apples graphic.
Merdler said the mat was unique to the society, having been specially produced by Imaging UK.
"We bumped into them and realised it was the answer to the problem of what to do with the floor."
Merdler said the mats, called Eyemats, are easily cleaned and extremely durable, with the images not getting scuffed or fading from people walking on them.
The trial is scheduled to last for around a month, and if successful will be rolled out across the retailer's entire estate of 84 stores.
{{MARKET EDGE }}
A fresh new look is on trial at one multiple to help boost fresh produces sales.
The fresh produce display has been given a makeover by Southern Co-operatives at one of the society's stores in Portsmouth.
Graphics of green apples have been applied to various surfaces around the area to create more of an impact, from the walls and shelf strips down to the floor.
Marketing manager Ted Merdler said: "We were looking at ways to liven up the fresh produce area, as our emphasis in our smaller convenience stores is on fresh food. The graphics help to get over that fresh image, and it's also cut back on the horrible white space in that area, giving much more impact."
The retailer has used simple black display units, which Merdler said works well: "We tried a lot of different things, but having it in black really helps the greens and yellows stand out beautifully."
The retailer has also paid attention to the floor, with the use of a specialised decorative mat, again using the apples graphic.
Merdler said the mat was unique to the society, having been specially produced by Imaging UK.
"We bumped into them and realised it was the answer to the problem of what to do with the floor."
Merdler said the mats, called Eyemats, are easily cleaned and extremely durable, with the images not getting scuffed or fading from people walking on them.
The trial is scheduled to last for around a month, and if successful will be rolled out across the retailer's entire estate of 84 stores.
{{MARKET EDGE }}
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