TV chef Jamie Oliver and Sainsbury are in talks with the Department of Health over a campaign to encourage people to eat more meals as a family.

Reports suggest that the campaign would focus on family meals in an effort to improve the nation's diet.

Dr Fiona Adshead, deputy chief medical officer for England, said: “Over the coming weeks, we are going to be working with Sainsbury and Jamie Oliver about how do we get families back eating together by thinking about basic recipes.”