Name: Julie Roche Position: National account manager Company: Baxters The job: Roche has joined Baxters' grocery multiples sales team as it expands its operations in the domestic market. She sells to Tesco, looking after its account across Baxter's categories including ambient soup, beetroot and chutney and cooking sauces. Background: Roche started out at Pedigree Petfoods in 1994, selling to the wholesale and cash and carry trade. She changed focus to soup in 1997, joining the New Covent Garden Soup Company as national account manager looking after a number of multiple grocery accounts. She said: "I seem to be making a career for myself in soup. Today, soup has benefited from a variety of exciting developments both in choice of products and the quality available. "Once thought of as the food of paupers, happily soups have never been seen that way at Baxters." {{PEOPLE MOVES }}

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