Sainsbury jumps from number three to take the number one spot, ousting Tesco after just one week dominating the chart.
Sainsbury is particularly strong on alcoholic drinks with a wide range of products featured on multiple gondola ends throughout the store. Price promotions appear to be the preferred promotional mechanic in Sainsbury and the range of wines and spirits on promotion has most noticeably increased.
Elsewhere in the chart the remaining retailers continue in the same positions as last week.
In the category chart the top two are stable, with alcoholic drinks continuing at number one followed by confectionery in second place. However the lead of alcoholic drinks has increased to six percentage points up from just one percentage point last week.
Soft drinks also improves this week and moves up two places to number three, making good use of floor stack and gondola end displays. Snacks and frozen remain in the chart but both fall by one place.
Nestlé holds onto the top spot in the brand chart for the second consecutive week but its lead has been halved and stands at just three percentage points ahead of Cadbury which moves up to second place.
Mars and McVitie’s also move up the chart this week while Walkers and Kellogg’s slip down. There are four new entries, the highest of which is Tango which comes in at number six. Other new entries include Terry’s, Princes and Baileys.
In the own label brand chart soft drinks remains at number one for the third week but it is now under pressure from frozen at number two which remains in the same position as last week but has improved its position in terms of percentage points.