Spar retailer and wholesaler for Scotland, CJ Lang, has made Safeway business development manager Sean Scrimger its promotions manager.
Spar Scotland said the creation of this new role was to reflect the growing importance of promotional activity in a competitive market.
Scrimger had worked at Safeway since 1991. He held various store positions before moving on to operations support manager and then sales development manager for north-east Scotland.
He will oversee all in-store activity and performance monitoring, will look after promotional events and provide a direct contact with suppliers to highlight specific promotional requirements.
CJ Lang trading director David Lamb said: “Scrimger brings with him a wealth of experience in seeing promotional projects through from inception to roll-out and has proved himself adept at dealing with suppliers to ensure that all such initiatives achieve maximum effectiveness.”