Spar Scotland said the creation of this new role was to reflect the growing importance of promotional activity in a competitive market.
Scrimger had worked at Safeway since 1991. He held various store positions before moving on to operations support manager and then sales development manager for north-east Scotland.
He will oversee all in-store activity and performance monitoring, will look after promotional events and provide a direct contact with suppliers to highlight specific promotional requirements.
CJ Lang trading director David Lamb said: “Scrimger brings with him a wealth of experience in seeing promotional projects through from inception to roll-out and has proved himself adept at dealing with suppliers to ensure that all such initiatives achieve maximum effectiveness.”