Marks & Spencer is to add electrical departments to 13 of its largest stores in a bid to take on Tesco and specialist retailers.
M&S has been trialling the sale of a small range of electronics in around 50 stores but now wants to roll out full-scale electrical departments.
The first store to get the electrical overhaul will be its marble Arch branch in London, later this month. It will then roll out to shops in Newcastle, Manchester and Southampton.
The departments will sell everything from televisions to digital music players although it will not sell white goods such as fridges.
If the roll out to the 13 stores is successful other shops could also get the same treatment.
The news follows an announcement from Tesco last week that said it would expand the range of electrical goods in stores and through its home shopping services.