Sainsbury, Tesco and Waitrose shared the top honours in The Grocer's first Own Label Excellence Awards - winning three prizes apiece at our awards lunch hosted by broadcaster Richard Johnson at the Savoy in London yesterday - while Asda and Aldi picked up two each.
The awards - which are sponsored by the Private Label Manufacturers Association - were developed as a way of recognising the importance of retailer-branded products in the market and to reward the best food and drink lines available.
The Grocer set about trying to identify the best in a pretty unique way - by marrying the opinions of consumers and food experts in a two-stage judging process.
Julian Hunt, editor of The Grocer, said: “The key feature of our awards is the robust and rigorous nature of the judging. As well as the prestige of getting an award from The Grocer, our scheme provides a fantastic platform for winners to promote their products.
Further, our judging process means winners can highlight the fact that their products have been given the thumbs up by consumers, thus providing another point of difference in a tough market.”
The winners were:
Ambient Grocery: Asda Extra Special Lemon Curd
Bakery: Sainsbury's Three Wise Men rich fruit cake
Chilled food: Tesco's Just Like Mummyji mango chicken
Dairy: Waitrose's Columbian Blacktail eggs
Delicatessen: Waitrose's Taiko Sashimi and Sushi Bento
Desserts: Aldi's Specially Selected continental plum tart
Frozen foods: Aldi's Specially Selected Italian stone-backed pizza Romagna
Health & Better-for-you: Sainsbury's probiotic orange juice drink
Meat, fish & poultry: Sainsbury's Peking whole crispy aromatic duck
Organic: Waitrose's organic chipolatas
Sauces: Tesco's Finest Kashmiri mango sauce
Snacks & treats: Tesco's Temptations blueberry yoghurt flavoured and coated nuts and raisins
Soft drinks & beverages: Asda's white grape spritzer
The awards - which are sponsored by the Private Label Manufacturers Association - were developed as a way of recognising the importance of retailer-branded products in the market and to reward the best food and drink lines available.
The Grocer set about trying to identify the best in a pretty unique way - by marrying the opinions of consumers and food experts in a two-stage judging process.
Julian Hunt, editor of The Grocer, said: “The key feature of our awards is the robust and rigorous nature of the judging. As well as the prestige of getting an award from The Grocer, our scheme provides a fantastic platform for winners to promote their products.
Further, our judging process means winners can highlight the fact that their products have been given the thumbs up by consumers, thus providing another point of difference in a tough market.”
The winners were:
Ambient Grocery: Asda Extra Special Lemon Curd
Bakery: Sainsbury's Three Wise Men rich fruit cake
Chilled food: Tesco's Just Like Mummyji mango chicken
Dairy: Waitrose's Columbian Blacktail eggs
Delicatessen: Waitrose's Taiko Sashimi and Sushi Bento
Desserts: Aldi's Specially Selected continental plum tart
Frozen foods: Aldi's Specially Selected Italian stone-backed pizza Romagna
Health & Better-for-you: Sainsbury's probiotic orange juice drink
Meat, fish & poultry: Sainsbury's Peking whole crispy aromatic duck
Organic: Waitrose's organic chipolatas
Sauces: Tesco's Finest Kashmiri mango sauce
Snacks & treats: Tesco's Temptations blueberry yoghurt flavoured and coated nuts and raisins
Soft drinks & beverages: Asda's white grape spritzer
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