Half of Morrisons' shoppers are now taking the time to check the price of every item in their trolley, as the downturn forces consumers to become increasingly professional , the retailer has said.
Morrisons continues to deliver strong growth, with like-for-like sales up 2.4% for the 13 weeks to 30 October. Total sales excluding fuel were up 4.6% for the period, and the retailer claimed it had welcomed record numbers of shoppers, delivering growth ahead of the market.
Morrisons is championing its own credentials as a positive force in the fight to save our town centres, in a new report it submitted to Mary Portas' High Street Review.
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