Will Shuckburgh has been named the new MD of loyalty programme Nectar UK, which is used by companies including Sainsbury’s, Homebase and British Gas.

He is promoted from the role of MD of European commercial development at Nectar’s parent company Aimia. In his previous role, he ran Aimia’s European proprietary loyalty business and was also responsible for its regional business development.

He has also held business development director and client services director roles at Nectar.

“With Nectar growing from 16 million to 19 million customers in the past three years; £2bn worth of rewards being given back since our launch; and customer satisfaction at an all-time high, the programme has never been more relevant,” he said.

“As the economic climate shows little sign of change, I look forward to building on this relevance to ensure that we are providing our partners with added value and our customers with a valuable tool in their financial armoury.”

Meanwhile, Aimia has promoted former MD of Nectar UK, Jan-Pieter Lips, to president of Aimia’s EMEA region.