Nestlé's chilled desserts, confectionery and cereals arms are uniting for their first co-ordinated launch this week, with the arrival of products based on the new Disney/ Pixar film, Monsters Inc. The range includes I Screams ­ a milky dessert with a green centre ­ Mike's Bursting Eyes ­ eyeball-shaped fruit gums ­ Chocolate Monster cake bars and cereals in 3D packaging, as well as mousse and fromage frais. Rsp: 99p - £4.99 Disney has invested £4m in marketing the film which comes out on February 10. Monster products star in Nestlé's Easter range, with newcomers including a Monster Toy gift ggg complete with a monster beanie toy. White chocolate, the up-and-coming confectionery sector also features, with a new fondant-filled Milkybar egg and a Milkybar gift egg with eggcup and spoon leading the line-up. Milkybar Medium egg gets a makeover and now features a giant sized picture of the cartoon Milkybar Kid's face. Other new products include Nestlé's All-Stars, Aero Honeycomb and After Eight Truffles eggs, as well as a Bad Egg aimed at teenagers. For small children, Winnie the Pooh and Tigger both have egg and beanie toy gift sets out and the Smarties range has been redesigned. {{P&P }}

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