The company’s success is all down to its focus and attention to detail, say customers. Price, too, is key, says chief executive Pradip Dhamecha: “The ethos of the company is concentrating on customer services, giving them a comprehensive range at competitive price.”
It’s a message that customers are clearly hearing. Many come from well outside the M25 drawn by the company’s reputation for keen prices and offers. Deepak Patel, who runs three c-stores in Clacton-on-sea, used to drive several hundred miles a week to use the Dhamecha depot at Barking in east London, and says Dhamecha is still his favourite company.
One area the company prides itself on is availability. “There is nothing worse than a retailer walking into a depot and finding what he wants is not there,” explains Dhamecha. He admits he sometimes carries more stock than some competitors, but says he would rather have that than risk running out. Suppliers aren’t complaining - Dhamecha buyers will buy in bulk if the price is right.
The latest depot, at Watford, opened in June. Dhamecha plans to open one every 18 months “until we have about eight in the London area”. The next is planned for south west M25 sector - rivals in the area watch out.