Sacla’, the market leader in olives in Italy, is making its first foray with the product into Britain.
The range consists of four non-pitted varieties that come in colourful snack-sized 100g pouches, initially available in Asda at 98p each. Consumers can choose between black olives, green olives with parsley and herbs, mixed olives with herbs and green olives with chilli, herbs and pepper.
Olives, the fastest growing Italian sector after olive oil, are worth £32m and sales are growing at 8%; green olives are most popular [ACNielsen, 52 w/e April 16, 2005].