Tuesday 29 September at 5pm
The way Kwik Save promotes its pricing proposition will be overhauled as part of a drive to revitalise the brand, according to managing director Robin Whitbread. In his first major interview since taking over at Kwik Save he said: “We need to...
Kwik Save will reintroduce its own label early next year and a “cheapest on display” sub brand called Kwik Save Simply. In his first interview since taking over as Kwik Save MD last month, Robin Whitbread said the own label plans were an...
The resignation of Robin Whitbread, Somerfield Group’s buying and marketing director and MD of Kwik Save, has sparked City speculation that he believed he was being sidelined.“I suspect he became disillusioned when he did not get the chief...
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