A mineral water which is touted as one of the purest in the world is crossing the North Atlantic ocean from Iceland.
Icelandic Glacial is sourced from the Ölfus spring - formed by a volcanic eruption 4,500 years ago - which is shielded from pollution by a barrier of lava rock.
The underground spring is one of the largest in the world, fed from rainfall and ice melt which filters down over several years.
The water - which is packed in 500ml, one-litre and 1.5litre bottles, a 10-litre bag-in-box and as pre-packaged ice cubes - is being launched into premium retail outlets and hotels next month.