Tesco's clothing boss Terry Green has rejected a lucrative job offer with Marks & Spencer.
The style guru, who is responsible for the soaring success of the supermarket's fashion business, had been approached by M&S chief executive Stuart Rose to take on a new role within its clothing arm.
Rose is thought to have been impressed with Green's role in helping Tesco claim a 3% share of the UK clothing market. M&S currently commands a 9% share.
Green is believed to have turned down the M&S job after Tesco's chief executive Sir Terry Leahy offered him a significant pay rise and a more powerful role, which could result in him becoming responsible for its entire non-food division.
"Terry Green is staying at Tesco. He is happy and we are happy," said a Tesco spokesman.
The size of Green's new pay packet is not known as he is not on the board at Tesco and it's therefore not disclosed.
Green joined Tesco as its UK chief executive of clothing 18 months ago.
His role was to develop more fashionable clothing lines to boost the supermarket's Value, Cherokee and Florence + Fred offerings.
Rose and Green have a long history together, having worked at the Burton Group in the 90s before Green scored the top job at Debenhams - a role that Rose had also been interested in.
Green made a name for himself during his time at Debenhams when he turned the company around with the launch of the Designers at Debenhams concept in the late 1990s.
He later left the department store chain to run BHS. However, Green suffered a blow to his reputation as boss of department store chain Allders, when the company went broke with debts of £300m.