Supermarkets dominate a new list of the most valuable names in UK retail, with Tesco – perhaps unsurprisingly – crowned top.
Marketing consultancy Interbrand said the UK’s largest supermarket had a ‘brand value’ of £6.2bn. That placed it one ahead of Marks & Spencer, whose brand was valued at £3.7bn.
In fourth place was Asda (£900m). Sainsbury’s (£526m) was seventh, Morrisons (£265.9m) eighth and Waitrose ninth (£209.5m).
Asda parent Walmart, the world’s largest retailer, led the global rankings. Its brand value was deemed to more than 10 times that of Tesco.
Top 100 Advertisers 2011 (19 March 2011)