Supermarkets dominate a new list of the most valuable names in UK retail, with Tesco – perhaps unsurprisingly – crowned top.
Marketing consultancy Interbrand said the UK’s largest supermarket had a ‘brand value’ of £6.2bn. That placed it one ahead of Marks & Spencer, whose brand was valued at £3.7bn.
In fourth place was Asda (£900m). Sainsbury’s (£526m) was seventh, Morrisons (£265.9m) eighth and Waitrose ninth (£209.5m).
Asda parent Walmart, the world’s largest retailer, led the global rankings. Its brand value was deemed to more than 10 times that of Tesco.
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Top 100 Advertisers 2011 (19 March 2011)
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