Tesco is embarking on its biggest ever beauty product launch next February after recruiting celebrated experts to help it create 180 new products.
Gardening expert Rachel de Thame and A Place in The Sun presenter Jasmine Harman are among those working with Tesco.
The move is designed to build on the success of Tesco's collaboration with top make-up artist Barbara Daly, which led to the creation of the supermarket's Make-up range, now the top- selling cosmetic range in Tesco stores.
"This is the most significant portfolio of new brand and product launches in the beauty category that Tesco has ever undertaken," said Alex Holt, Tesco senior buying manager for beauty. "They are all high performing, luxurious products that customers want but sold at prices they can afford."
Gardening expert Rachel de Thame and A Place in The Sun presenter Jasmine Harman are among those working with Tesco.
The move is designed to build on the success of Tesco's collaboration with top make-up artist Barbara Daly, which led to the creation of the supermarket's Make-up range, now the top- selling cosmetic range in Tesco stores.
"This is the most significant portfolio of new brand and product launches in the beauty category that Tesco has ever undertaken," said Alex Holt, Tesco senior buying manager for beauty. "They are all high performing, luxurious products that customers want but sold at prices they can afford."
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