The Co-operative Group has launched a new healthy eating range called The Co-operative Healthier Choice – as predicted by The Grocer earlier this year.
The range of around 100 products is being rolled out to The Co-op and Somerfield stores from now until the end of September. It replaces the The Co-op’s existing Healthy Living range and the Healthy Choice range at Somerfield.
New Healthier Choice products include Sweet Chilli Chicken Noodle Salad, two crust-free individual 160g quiches and a BBQ Chicken Wrap.
“With 3,000 stores across the UK – many in the heart of the communities in which we trade – The Co-op is committed to helping our customers make healthier and more informed choices for themselves and their families,” said Kate Jones, head of food product, policy and technology at The Co-op.
“The Healthier Choice range is a key element of this,”
The Grocer revealed in January this year that the society had trademarked The Co-operative Healthier Choice, suggesting either a revamp of Somerfield's Healthy Choice own-label brand or a replacement for the society's Healthy Living and Reduced Fat ranges.
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