A new pilot scheme could see supermarkets turn their bench seating outside stores into cash generating advertising boards.
A trial of the new Adbench is ongoing at Tesco's store in Rainham, Essex, advertising Masterfoods' petcare brands.
The illuminated Adbenches are provided by Lewis Bench Advertising of Leicester.
As well as getting new seating, retailers also receive a share of the revenue generated from the ad space.

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