Booker has extended its own label premium packaged spirit brand Chekov Ice with the addition of three new flavours. Marketing director Steven Sharp said: "It was the first own label pps brand on the market and it has been going down a storm with customers. "It is superb quality and outstanding value and is one of our top five selling pps brands." The new flavours orange, watermelon and lime, are going into Booker branches this month. From July 14 to August 3 they will be promoted with a wholesale price of £6.49 per case of 12 275ml bottles, with an rsp of 89p. {{DRINKS }}