Tesco says its sales of widescreen TVs are up 220% since Easter as shoppers prepare for a summer of sport. The supermarket is budgeting for a 500% year-on-year rise in widescreen TV sales in May. Londis has now converted 47 stores to its Genesis design, with a further 52 stores due for an upgrade this year. Scotch whisky producer Burn Stewart is fending off a takeover bid from the maker of Angostura Bitters. Burn Stewart produces own label Scotch as well as the Scottish Leader, Deanston and Tobermory brands. Luxury product group LVMH has sold its Pommery champagne brand to Vranken Monopole. The deal includes the brand, its cellars and stocks but excludes most of the vineyards. Nescafé is to sponsor Channel 4's teen-oriented soap Hollyoaks in a £9.5m year-long deal, as part of its drive to target 16 to 24-year-olds ­ a group which continues to desert instant coffee in favour of soft drinks. New pack sizes and TV advertising will spearhead a £5m relaunch of Gillette's Right Guard antiperspirant range this summer as the company tries to steal market share from brand leader Lever Fabergé's Sure. First Quench is poised to launch a massive marketing offensive after appointing six new marketing agencies as part of phase two of its business turnaround strategy. Cadbury Schweppes has confirmed it is in preliminary talks to acquire Danish chewing gum manufacturer Dandy Group. Former Sainsbury chief executive Dino Adriano is to head Caravan's Welfare Strategy Group, to identify ways the grocery charity can improve welfare benefits in the sector. Waitrose has teamed up with Qantas Airways UK and Qantas Holidays to offer holidays to Thailand and free Thai cookery lessons as part of its Thai food promotion this month. Asda is briefing suppliers on cutting fat, salt and sugar in own-label products by 10% as part of a three-year health drive which will include removing allergenic ingredients and reducing additives. Key Lekkerland is offering independents an improved promotional package through the launch of Club Lekkerland in partnership with Nisa-Today's. Club Lekkerland aims to have 250 members by 2003. Safeway has won the Best Promotion of 2001 for its Viva Italia promotion at this year's Institute of Sales Promotion awards in London. The Welsh Development Agency is hunting for Welsh agri-food experts to chair two regional divisions of the Wales Agri-Food Partnership. A preliminary judgment in the European Court has backed Asda's right to use the name Parma Ham irrespective of whether it is cut in Parma or the United Kingdom. {{NEWS }}