US union the United Food and Commercial Workers' Union launched a campaign in London yesterday for union recognition at Tesco's US c-store venture Fresh & Easy.

Its campaign, 'The Two Faces of Tesco', claims Tesco has failed to recognise the union in the US. It is calling for the same rights for workers in the US as the UK.

“Tesco has a great reputation for employment rights and corporate responsibility in the UK, but this is sullied by its behaviour in the US,” UFCW campaigns director Emily Stewart told the Independent.

It also claimed Democratic candidates Barack Obama and Hillary Clinton wrote to Fresh & Easy in November calling for the retailer to open dialogue with the union.