Asda's Stores in the Community strategy encourages staff to help the neighbourhood where their stores are locate. This can be done by fundraising events and other community projects. I also have a team which finds local sourcing opportunities.

Are you enjoying your job?
I was appointed in February and I think it's a fantastic job, with a wide variety of opportunities, for example, to work with regional food agencies which are passionate about local sourcing, and it has been good to learn about getting product listings into stores.

What community projects have you worked on?
Our Big Healthy Body programme, which educates children about healthy eating, has involved 70,000 pupils this year. Meanwhile, all stores are taking part in our Get Involved in the Community challenge, in which staff teams work on local initiatives. For example, Asda's operating board, led by Tony de Nunzio, our chief operating officer, went to the Little London School in one of the most deprived parts of Leeds last month. They landscaped the gardens ­ part of a new Arts and Sports Centre ­ and served a barbecue to children and parents who were helping.

What are the latest local sourcing initiatives you have been involved in?
We have launched our Best of Wales range into 15 Welsh stores. We have also rolled out our Best of The Lakes range to our Barrow and Lancaster stores from our Kendall store. We're looking to expand our regional distribution hubs in the next 12 months and aim to have locally sourced ranges in all stores by the middle of 2004. Our key challenge now is to enhance our ethnic ranging programme, which we aim to introduce to 70 stores next year. For example, we could see local Asian food lines in stores in Leicester or Afro-Caribbean lines in our Highson Green store in London.