Females aged 17-24 and 65+ are showing the greatest growth in canned tuna consumption - 11.4% and 11.8% respectively. Almost a third of canned tuna is consumed for health reasons.
Canned tuna is 40% more likely than total foods to be eaten because it is practical and easy to prepare. In the home, 37% of meals with canned tuna are prepared in less than 10 minutes, and 67% in less than 20 minutes.
Some 84% of all canned tuna at home is eaten cold, 50% of this at lunch. Across all meals (in-home and lunchbox), 67% feature bread or rolls and 8.6% a baked potato.
Scott Barlow, TNS
n TNS stresses that Consumer Insight in the July 2 issue of The Grocer (p53) related only to cold beef eaten as leftovers.
Produced for The Grocer by TNS.
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