Want to attract millennials and Gen Z? Focus on authenticity, not fads

By Philip Koh and co-founder and strategy director at Without design studio2019-07-11T09:52:00

Source: Unsplash

Many retailer challenger brand schemes wrongly focus on ‘weird and wonderful’ products, says Philip Koh, co-founder and strategy director at Without design studio

Want to attract millennials and Gen Z? Focus on authenticity, not fads

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