Booker adds 100 Premiers to portfolio

The Premier fascia refresh has “proved very popular”

Booker’s Premier fascia - the UK’s biggest symbol group with over 2,800 stores - has recruited more than 100 new retailers in the first quarter of the new financial year.

“We are delighted so many new retailers are joining Premier and seeing the benefits of being part of the UK’s number one symbol group,” said head of Premier Martin Swadling. “The refresh earlier in the year has proved very popular, with feedback overwhelmingly positive.”