Nisa is launching a new tongue in cheek TV ad campaign to highlight deals and promotions at its members stores.
The ads, which have been created by Green Cave People – the same company behind its ‘You Say, We Say’ ad campaign last year – feature a Nisa store worker winking and smiling as he displays current offers.
“We want to champion great deals for the customer and create business success for independent retailers,” said Nisa marketing director Ian Bishop.
“We have had some fun with the promotional activity this year to help us cut through the price clutter and tell people about extensive range of well-known brands they can find at their local Nisa.”
Malcolm Green, Green Cave People ECD & director added: “We wanted to keep the same sense of warmth and heart from the main campaign and apply that to some very hard-hitting price messages.
“That’s what Nisa is all about - warmth and value. This was also a great moment to allow our Nisa storekeeper to express his charm and humour in delivering a series of simple deals.”
The ads will run from the start of April to the second week in May.