Symbol groups Premier and Budgens have unveiled their plans for Christmas.
Premier, the UK’s biggest symbol group, has launched a series of Mega Deals for the Christmas period, including big box Walkers for £3 and a 15-pack of Coca-Cola for £4.50.
Two further Mega Deals will focus on everyday products - Daz 22 Wash at £2.50 and Pampers at £2.99.
Other offers include Prosecco Spumante (£6), 15-pack cans of Carling, Foster’s, Carlsberg and Strongbow (£10) and 70cl spirits at £12.
Director of Premier Martin Swadling said the promotions would feature in its ongoing national TV campaign.
Budgens, meanwhile, has expanded its premium range Discover the Taste. Launched with 35 lines in October 2013, the range now has more than 100 - consisting mainly of fresh goods, but with some ambient lines such as mini mince pies.
The range is being promoted through a press advertising campaign, offering a £2 discount when shoppers spend £6.
“We’re giving customers the chance to buy a premium brand right on their doorstep,” said Budgens retail director John Pattison.