Corky's, the vodka-liqueur shooter brand, is launching an off-trade offensive for its 50cl bottles targeting the cream liqueur category.

Global Brands-owned Corky's has developed a Strawberries & Cream flavour that will appear exclusively in Morrisons for Valentine's Day before being rolled out in March. The pink 50cl bottle, which retails for £7.99, marks the first time the brand has exclusively targeted the off-trade.

"We talked to retailers such as Morrisons and found they didn't want a shooter-based offering, so we're aiming at speciality drinks," said Jenny Allaway, head of retail for Global Brands.