Global Brands is embracing the burlesque appeal of circus freak shows as part of a £1m investment to reinvigorate its vodka liqueur brand Corky's.
Billed by Global as the biggest investment in Corky's seven-year history, The Curious World of Corky's campaign will seek to re-engage with the brand's 18 to 24-year-old target audience through social media and decorative PoS kits that encourage consumers to use the tipple in cocktails, as an after-dinner drink and even as an ingredient for a dessert.
Global said it was also urging retailers to position Corky's among mixer drinks instead of spirits to boost its appeal as a cocktail ingredient.
"There are a million and one ways for retailers to create an experience that is something out of the ordinary it's all about creativity and experimentation," said a spokeswoman.
Billed by Global as the biggest investment in Corky's seven-year history, The Curious World of Corky's campaign will seek to re-engage with the brand's 18 to 24-year-old target audience through social media and decorative PoS kits that encourage consumers to use the tipple in cocktails, as an after-dinner drink and even as an ingredient for a dessert.
Global said it was also urging retailers to position Corky's among mixer drinks instead of spirits to boost its appeal as a cocktail ingredient.
"There are a million and one ways for retailers to create an experience that is something out of the ordinary it's all about creativity and experimentation," said a spokeswoman.
No comments yet