Costcutter is holding top level talks with the England and Wales Cricket Board to explore major new sponsorship opportunities. A passionate supporter of English cricket, chairman and md Colin Graves is spearheading the talks with the ECB which, it is hoped, will lead to similar sponsorship links for the group at Under 17 and Under 19 levels. Following the success of its recent half million pound sponsorship of the Under 15s World Cup, which culminated in the West Indies winning an exciting final at Lord's, Graves told The Grocer: "The Under 15s link was an outstanding promotion for us. The response and support from suppliers, retailers and customers was unbelievable. "In addition to massive tv coverage at the semi finals and final, we also gained substantial instore support." "We believe our younger, most talented players require both the encouragement and stage to perform on." {{NEWS }}