own label 2015, crackers, tesco cheese straws


Tesco Finest All Butter Cheese Straws

Baker Bennett

Attractive black packaging meant consumers had a high level of interest before trying. At £1.59 for 100g, they found them very reasonably priced for an obvious luxury item; 75% considered the straws ideal for entertaining. The judges loved the crunch, flavours and generous helping of seeds.

Silver winner:

Lidl Deluxe Rosemary Crackers