Ocean Spray is out to prove that cranberry sauce is for every day, not just for Christmas, with a new recipe it hopes will have year-round appeal.
The brand has teamed up with jam and sauce manufacturer Duerr's to make Just for Chicken - a softer, smoother cranberry sauce developed to complement chicken. It contains a mix of whole, sliced and puréed cranberries for a less tart flavour, which Duerr's said was more suitable for families and children.
According to sales and marketing director Richard Duerr, cranberry is the third most popular dish-specific sauce, but 90% of people only buy it once a year. "Cranberry sauce is inextricably linked with the Christmas season. The good news is that it always happens; the bad news is that it is only once a year."
The company also plans a range of cranberry jams blended with superfruits, such as blueberries and pomegranates, to bring the fruit into the mainstream.
The brand has teamed up with jam and sauce manufacturer Duerr's to make Just for Chicken - a softer, smoother cranberry sauce developed to complement chicken. It contains a mix of whole, sliced and puréed cranberries for a less tart flavour, which Duerr's said was more suitable for families and children.
According to sales and marketing director Richard Duerr, cranberry is the third most popular dish-specific sauce, but 90% of people only buy it once a year. "Cranberry sauce is inextricably linked with the Christmas season. The good news is that it always happens; the bad news is that it is only once a year."
The company also plans a range of cranberry jams blended with superfruits, such as blueberries and pomegranates, to bring the fruit into the mainstream.
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