Cussons is expanding its Imperial Leather washing and bathing range with a new Creamy Bodywash targeted at families. It is backing the two variants: mild and soap free Sensitive and Nourish with vitamin E as moisturiser, with a £1m PR and outdoor media campaign, The company claims that this bodywash offers a more accessible price point to the shower fixture than premium shower gels. Rsp: £2.49, 250ml; £2.99, 400ml. {{MARKETING - P&P }}

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