Cussons is expanding its Imperial Leather washing and bathing range with a new Creamy Bodywash targeted at families.
It is backing the two variants: mild and soap free Sensitive and Nourish with vitamin E as moisturiser, with a £1m PR and outdoor media campaign,
The company claims that this bodywash offers a more accessible price point to the shower fixture than premium shower gels.
Rsp: £2.49, 250ml; £2.99, 400ml.
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CREAMY LUXURY
2001-04-14T00:00:00+01:00
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