The Advertising Standards Authority is investigating the adverts after receiving 12 complaints about the posters.
One depicts a young boy, naked from the waist up, tipping crisps into his mouth. Another shows a girl with a bag of crisps covering her breasts.
Complainants accused the adverts of sexualising children and encouraged paedophilia, said the ASA. Golden Wonder chief executive Ed Jackson said: “It really is a sad indictment on today’s politically correct society that there has been such an extreme reaction to a campaign for a crisp.
“We don’t regard the campaign as offensive in any way and are astonished that anyone could interpret it in such a manner.”
Jackson said that Golden Wonder would be putting a “very strong case” to the Authority to defend the rights of advertisers to communicate “high-impact” campaigns.